The 2017 Jeep Wrangler Unlimited Big Bear 3.6L A/T is primarily aimed at off-road enthusiasts who are looking for a rugged and versatile vehicle that can handle challenging terrain and weather conditions. Its four-wheel drive system, high ground clearance, and solid front and rear axles make it an ideal choice for adventurous drivers who enjoy exploring the great outdoors. The Wrangler's spacious interior and large cargo area also make it a practical choice for families with active lifestyles. However, due to its lower fuel economy and less refined ride compared to other SUVs, it may not be the best choice for those who prioritize comfort and fuel efficiency over off-road capabilities.